


In your own words, what’s your role in the app business right now? His vision has always been to build the best possible products in order to provide high-quality analytics, measurement, campaign management, and fraud prevention to mobile marketers worldwide, leading Adjust to become the definitive growth engine for mobile apps. Paul and his co-founders wanted to solve this problem and created Adjust to provide a solution. At that time, mobile marketers had no idea where their users were coming from, how they discovered the app or how they were using it. His role as a leader and entrepreneur in the mobile sector stems from having been an app developer many years back. From the start, his vision has been to build the best possible solutions for mobile marketers worldwide – even if it breaks the status quo. He is responsible for managing Adjust’s expansion into new territories and technologies, and maintaining their growth-focused culture.

Paul Müller is CEO and co-founder of Adjust, the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data.
